After being among the industries hardest hit during the pandemic, beauty services businesses are looking to rebuild and thrive. One key element of their recovery strategy is digital transformation.
A strong business plan helps salons and spas set goals, attract investors, and guide operations. A comprehensive plan includes market analysis, marketing strategies, services, and financial projections.
Online Booking
As your clients are eager to rebook once COVID-19 restrictions are lifted, it’s important to make sure their experience is seamless. With a few tweaks, salons, spas and wellness businesses can make their booking process as easy as possible for their clients.
Offer a variety of booking options, including online and text. Twenty-two percent of hair services are booked over text! Make sure your salon, spa or spa website is mobile-optimized and has a texting option so that clients can easily rebook their appointment from their phone.
Create a branded social media station for your clients to snap a photo of their experience or treatment, and add some pretty flower and light accents to make it a picturesque self-care moment that’s Instagram worthy. This will create a more memorable interaction that will also drive real-life bookings.
Digital Marketing
Digital marketing strategies like SEO optimization, social media engagement, content marketing, and email marketing are powerful tools that can transform beauty services into high-tech experiences for consumers. But these tactics must be implemented at a slow and steady pace to ensure that employees and customers can adapt without disrupting business operations.
Display Before and After Transformations
Showcase the positive results of your spa treatments by highlighting client success stories on social media platforms. This visual proof entices potential customers to book an appointment and can increase brand awareness.
Provide Expert Skincare and Beauty Advice
Establish yourself as an authority in the beauty industry by sharing skincare tips, wellness advice, and behind-the-scenes insight through newsletters. This establishes credibility and positions your www.transformationsaesthetics.com as an innovative, reputable establishment. It also keeps current customers engaged and eager to visit for more information.
Social Media
It’s a no-brainer that spas and salons should have a social media presence. But what’s important is that businesses have the right strategies in place to maximize their reach.
Eichner suggests focusing on Facebook and Instagram to rep their brands, with specific posts that include aspirational images; beauty tips or advice; seasonal trends or information; behind-the-scenes photos of the staff or the space; and contests for followers. He also recommends highlighting testimonials, as these can boost confidence in prospective customers.
Another key digital strategy is segmenting email lists to send customized content that resonates with each customer group. Welcome emails can offer special incentives for new clients, and thank you emails can reinforce client relationships with exclusive offers for their next appointment. Email marketing can offer one of the highest ROIs among all digital marketing channels.
Digital Files
From local hair salons and cosmetology schools to global makeup stores and beauty brands, converting paper processes into digital solutions can make all the difference. Whether you need a simple online personal training intake form or a robust operational data management platform, a one-stop solution provider like GoFormz can provide beauty and wellness companies with the tools they need to streamline their digital operations.
Although social distancing and stay-at-home orders have forced many beauty and spa businesses to close their doors during the COVID-19 pandemic, it doesn’t have to mean a loss of revenue for these companies. By creating digital products, these businesses can continue to serve their audience while also generating revenue from customers around the world.
A recent PYMNTS report featuring Rosy Salon Software explains how integrated digital payment and scheduling platforms have helped ease some of the top pain points salons and spas face in this current climate. Read more on how these digital services are helping to change the way beauty and wellness services are delivered here.
